Overview
SWELL helped us every step of the way to a full blown first version of our GTM. Value Prop, Playbook pricing and packaging as well as Quotas and Comp Plans.
Problems
Their initial attempts to enter new markets were unsuccessful due to limited understanding of regional needs and buyer behavior, leading to low sales in those areas.
Challenges
Creating a strategy that resonated with distinct audiences in each region while keeping BrightPeak’s core messaging consistent required careful planning and cultural understanding.
Solution
With our market penetration strategy, BrightPeak saw a 60% increase in sales in targeted regions. Their team is now well-equipped to manage regional markets independently, ensuring sustained growth.
